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Company Background

Established in 2014 in Bangkok, Wake & Wonder was created with passion in Yoga and fashion. The brand was built not only to sell quality activewear with uniqueness in style, but also to promote ‘Wellness Lifestyle’ among modern women.

The company started small by the single founder, Araya Arunyaangkul who envisioned the growing demand and expansion of the fitness apparel market in Thailand and worldwide. Drawing inspiration from her Yoga practice, this alternative workout wear brand has been built along with the mission to encourage women to take care of themselves better and enjoy living a healthy and balanced life.

Wake & Wonder performance apparels are distributed through a number of popup stores at fitness studios around Bangkok. They are also selling on the website and social media platforms. In the near future, the brand will expand to overseas.

 

LIVE THE LIFE YOU LOVE

Through many years of practicing yoga, we have learned a great deal of finding the balance between strength and flexibility; the value of living in harmony with the world; and the importance of living the life that we love. Wake & Wonder was born out of these fundamental concepts. With our exclusive commitment to harmony between workout and lifestyle, we are bringing modern women “a convergence of fitness and fashion.”

 

Aim and Philosophy

Designed to empower women, Wake & Wonder aims to be the epitome of stylish healthy living. We strive towards the philosophy of a wellness lifestyle made attainable through chic and comfortable fashion. Our team pays attention to details in every process from design, production, testing to marketing the goods and meaningful content. We work for the best quality and always look for room to improve.